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the grass is greener at green river cattle company

 

May 2007

 

Green River Cattle Company is a specialty beef processor. Owned and managed by Kentucky farmers, Green River Cattle Company begins and ends its production cycle with quality, offering federally inspected and graded natural beef raised and finished on Kentucky farms.

 

Unlike many other distributors whose cattle have traveled thousands of miles before they end up in a Kentucky supermarket, Green River cattle are home-grown in small lots, avoiding the need for therapeutic antibiotics and hormone implants. Green River also requires traceability to ensure the safety of the meat as it makes its way from farm to table. The beef itself is minimally processed with no coloring agents, chemical tenderizers or flavor enhancements. Simply put, Green River Cattle Company provides consumers with the opportunity to purchase locally produced, all-natural gourmet beef.

 

Although the business was already using low-impact methods to produce beef, MACED provided a financial incentive to become even more environmentally responsible. The interest rate on Green River’s loan was reduced when the company moved to producing 100 percent antibiotic and hormone free beef and instituted a 50 percent grass-fed program.

 

Producer David Givens says that Green River Cattle is “impacting production practices at the farm level.” With the majority of tobacco growers in the area also producing cattle, “an enterprise offering a new market opportunity will certainly assist with their transition away from tobacco.”

 

Visit the Green River Cattle Company website at www.greenrivercattle.com.